When financial reform targeted the lucrative overdraft and interchange/“swipe” fees, the banking industry began to move away from debit cards, but now banks are singing a different tune. With new Federal Reserve data showing that caps on swipe fees are working as intended, banks are going a different route to make up for the lost… Continue reading Banks Are Falling In Love With the Debit Card All Over Again
Tag: debit card marketing
Durbin Amendment Not Slowing Debit Card Marketing
With the estimated 42 million offers for new debit cards that hit American homes in 2012, it’s no wonder how debit cards remain the most popular plastic payment type among Americans. In 2012, debit purchase volume jumped 12%, versus an increase of only 8% for credit card purchases. Comperemedia reports that bank offers for new… Continue reading Durbin Amendment Not Slowing Debit Card Marketing